The ever-changing retail market throws new challenges to its associates as consumers have dynamic and changing buying habits. With the advent of Consumerism the consumer has become smarter and demands more value out of a product. It has made corporations come up with new and innovative additions to  their products with a motive to gain a better market share.

Our experts have given future-ready web based solutions to the retail industry, addressing the issues of rapidly multiplying and evolving marketing channels such as web, social media, outsourced call centersetc. The retail industry is evolving and demands more innovative ideas to be implemented. From a ‘Simple Coding’ of a product to ‘Bar Coding’ to RFID’s the same process has been made more efficient to grab more data and to strengthen SCM, CRM, and merchandising etc.

Our point-of-sales solution have helped our clients achieve their desired business objectives by reducing the manual inputs.

Our retail industry offering includes solutions like; 

E-Commerce:

Fulcrum has helped many retail companies to implement E-commerce portals. This portal includes salient features like product catalog management, order management and tracking. The solution is integrated with other enterprise systems like SAP and others dependent on their IT landscape.

Supply Chain Management:

Our solution in this area includes managing and streamlining vendors and distribution channels, warehouse operations and sales. Our solutions are tailored according to the client’s expectation and industry needs in order to make all the components of SCM optimal.

Merchandising:

A right product mix is essential to retain customers and to attract new ones. Our expertise enables us to deliver industry specific merchandising solutions, making our customers have a clear-cut advantage of our Knowledge Management tools. The data and information about the customer’s behavior, expectation and buying habits is well captured in our solution to deliver market intelligence reports for the product.

Customer Relationship Management:

CRM has now been recognized as a modern, structured and powerful approach to mee the sales & marketing objectives of the business world. CRM has been out t for ages, but new sales and marketing channels, "cut-throat" competition, and value demanding consumers have created the necessity to grow stronger than ever to suit the current business needs.